Marketing, Distilled Q2/ 2026

RTPE

Mors Smitt, part of Wabtec, has entered into an agreement with Selectrail Australia Pty Ltd to distribute their leading-edge solid-state signalling relays across the UK, Europe, South Africa, India and Hong Kong.  

This collaboration expands the existing product portfolio and reinforces Mors Smitt’s strong position as a leading supplier of relays for railway applications.

By integrating innovative technology, the offering supports safer, more reliable and future-ready rail systems. 

Transversal Initiatives

The joint presence of Wabtec and Dellner at Asia Pacific Rail, held in Bangkok, Thailand on 6-7 of May 2026, highlighted the “Stronger Together” transition branding, presenting both companies as one united team with a single integrated offering. 

Sharing a common booth with cohesive visuals and aligned messaging reinforced the combined strengths, close collaboration, and commitment to deliver enhanced solutions and support to customers across the rail industry. 

The booth was located within the German Pavilion, a strategic choice that balanced cost efficiency with strong visibility and high visitor traffic throughout the event. 

Starting in July, TSG will move from a manual Excel-based Order Intake forecast to a fully automated, data-driven process powered by Power BI. 

The new dashboard will combine real-time actuals from OneStream and forecasts from CRM, with Sales teams updating their projections directly in the system. 

This shift will improve forecast accuracy, strengthen data quality, and increase efficiency by eliminating manual updates, marking a key step toward a more reliable and scalable forecasting approach for TSG.

Charging and Power Transfer

Explaining the breadth of Wabtec CPT’s portfolio has long been a challenge. Since 2022, we’ve been transforming this complexity into a clear, engaging digital experience, continuously enhancing it with richer 3D environments and broader transport ecosystems.

In 2026, we took a major leap by moving to Unreal Engine and launching a Progressive Web App, enabling smoother performance and offline access. The result is our latest Port Scene, unveiled at the Advanced Maritime Technology event in Amsterdam.

👉 Discover the experience in action

Wabtec organized on the 9 of June 2026 in Bologna, Italy an innovation day with the following metro operators and agencies : EAV, COTRAL, ATM, ANSFISA.

During the day, teams showed technologies like fire protection systems, energy-saving air conditioning, passenger information screens, and safer platform doors. Everyone shared what works well today and what could be improved in the future. Overall, the event showed that metro companies are very interested in upgrading their existing trains, especially to improve safety and save energy. 

The day helped build strong collaboration and opened the door to future projects where Wabtec and metro operators can work together to improve urban transport in Italy.

Brakes & Couplers

Our sales team recently took part in a technology training session held on 7 of May and focused on Wabtec compressors, moderated by Angela Ciancitto.

The session gave the team a deeper understanding of the markets' compressor technologies and how they compare. Discussions covered oil-free technology, the Buran CSS, and the key selling points that set our solutions apart, supported by practical battle cards for real-world conversations.  

The outcome is a more knowledgeable and confident sales team, better equipped to translate technical understanding into customer value. Thanks to Angela for leading an informative and well-run session. 

On 21 of May 2026, Wabtec took part in a railway conference in Florence, Italy, focused on emerging digital technologies in rail transport. During the event, Wabtec presented how digital solutions are transforming freight rail by improving safety, efficiency, and maintenance. 

The discussion showed that the industry is moving away from traditional methods toward data-driven and predictive approaches, where real-time monitoring and advanced analytics help detect issues earlier, reduce disruptions, and lower overall costs.

Wabtec also highlighted how digital tools such as sensors, automation, and predictive maintenance systems can extend equipment life, optimize operations, and improve safety by reducing human error.

👉Curious to explore? Click here

Australian Energy Week 2026, held from 9 of June to 12, 2026 in Melbourne, was an excellent opportunity to connect with industry professionals, gain valuable insights, and explore key trends in the energy sector.

We participated as Wabtec Corporation, alongside our sister companies Mors Smitt, RMS, and Fanox. We presented our power industry product portfolio across our three brands. The event featured engaging discussions on innovation, sustainability, and the energy transition, along with valuable networking opportunities.

It was an inspiring and informative experience that reinforced our commitment to supporting the future of energy.

Wabtec UK recently featured on the Green Signals podcast, offering a behind-the-scenes look at our Barton facility and the journey behind our £30m site transformation. 

During the visit, Tim Bentley shared insights into how the site is evolving, what’s changing across the business, and how our people are at the heart of delivering this transformation. 

The episode also features perspectives from apprentices Lola-Mae Rice and Ellie Ritchie, who talk about their experiences at Wabtec so far, working across both workshop and office environments. It’s a genuine, real-world insight into the progress we’ve made — and an exciting look at what lies ahead.

🎧 Dive into the podcast: Click here